Atami Street Food, Honestly Judged: Skip the Abalone Skewers and the Negitoro Cone — Locals Back the Pudding and the 150-Yen Manju
熱海の食べ歩き、正直な総意：アワビ串とネギトロソフトはスキップ、プリンと150円温泉饅頭が勝ち
Under an honest walk-through of Atami's shopping streets — 5.1 million views, 1,130 comments — Japanese commenters sort the seaside resort's famous snack strip into clear winners and losers. The losers are, awkwardly, the seafood: the Instagram-famous negitoro tuna soft-serve cone gets dissected as "hell" once the tuna runs out and you're left eating plain rice from a cone (5,427 likes), and three separate commenters agree the abalone skewers are an overhyped letdown. One deadpan reply nails the whole thread: "It's supposed to be a seafood town, and not one seafood item got praised." The winners are the humble ones — Atami Pudding ("locals actually eat it too"), the fishcake sticks at Maruten, a fresh-baked 150-yen onsen manju — plus a queue-skipping branch trick for the pudding that only a regular would know.
“It's supposed to be the town you go to for seafood, and not a single seafood item got praised, lol.”
魚介食べに行くとこってイメージなのに、魚介が一切褒められてないの草
Scroll while you watch
What locals said (excerpted from 1130)
- @aki_akari0225👍 5,427
That negitoro soft-serve cone — finishing all the tuna and then hitting a cone full of plain sushi rice is pure hell, lol. The whole point of sushi is the balance: fish and rice together in one bite.
ネギトロのソフト、ネギトロ全部食べたあとにシャリ出てくるの地獄すぎるw 寿司って一口サイズでネタとシャリ同時に食べられるバランスの良さが良いところなのに
- @はやしンゴ👍 424
"I've never had abalone like this" is such a perfectly loaded line — I burst out laughing.
こんなアワビ食べたことないが皮肉効きすぎてて笑ちゃった
- @生駒-v2d👍 101
When the abalone skewer came up I was thinking "this was small, flavorless and not good when I had it…" — and then he flat-out said "not delicious." Instantly earned my trust.
あわび串出た時 「コレ小さいし風味なくて美味しくなかったんよな…」と心の中で思ってたら 「美味しくない」ってハッキリ言ってくれたので なんか信用してしまった
- @TaaAaaF👍 132
A certain big YouTuber raves about Atami's abalone skewers, and I always thought "is it really that good, though?" Hearing this honest verdict — yeah, exactly.
某YouTuberが熱海のアワビ串めっちゃ好きだけど、正直そんなに美味しいか？って思ってたから主の感想聞いて、だよねーって思った
- @しょげる-i4f👍 2,069
Atami Pudding is the one thing here I'd actually eaten, so I braced myself when it came up — but the verdict matched mine. I want it again.
熱海プリンだけ食べたことあるから名前出た時ちょっと身構えたけど感想同じで良かった また食べたい
- @初心者丸出しお侍👍 9
Even locals eat Atami Pudding. It's genuinely that good.
熱海プリンは地元民でも食う。それぐらいちゃんと美味い
- @Noranotsukudani👍 1,170
I'm from Shizuoka and I've honestly never understood what everyone does in Atami — videos like this at least confirm they're all just eating enormous amounts. Hilarious.
静岡県民だけどまじでみんな熱海でなにしてんのかわからないからこういうの見るとなんかめちゃくちゃ食べてることだけわかっておもろい
- @いちごじゃむ-m1x👍 77
When I went to bonbonBERRY the strawberries were properly sweet, so it really must depend on the season. Personally I liked the mixed soft-serve with a ton of strawberries packed at the bottom better than the all-red cone!! Want to go again~
ボンボンベリー前行った時はちゃんといちご甘かったからほんと時期によるんだろうな わたし的にはあの赤いソフトよりもミックスソフトの下にすごい沢山いちごがはいってるやつが好きだった〜！！また行きたいな〜
Where locals go instead
- @うーま-h5o👍 31
In the end, the 150-yen fresh-steamed onsen manju and the under-200-yen fresh-baked senbei were the strongest things on the street, value included.
結局、150円の出来立て温泉饅頭と200円しないくらいの焼きたて煎餅がコスパ含めて最強だった
- @12sa-2tzu5👍 370
Seriously — there's a "drinkable warabi-mochi" in this shopping street that I'd recommend to the entire world. Please just try drinking it……
マジでここの商店街にある飲むわらびもちってやつあるんだけど、全世界のみんなにおすすめしたいくらいおいしいから飲んで見てほしい……
- @user-bv5fn7lj1t👍 22
At Maruten, try the cheese stick!! It's been my favorite since childhood. Can't promise it suits your taste, but…
まる天はチーズ棒食べてほしい！！子供の頃からずっと好きな味です！お口に合うかわかりませんが…
- @gusoku-nw2sd👍 181
By the way — the Atami Pudding main shop has a brutal queue, but there's a branch counter in the souvenir corner inside Atami Bay Resort Korakuen near the port where you can buy it with zero wait. The building has a beautiful onsen facility and restaurants attached, so you won't be bored either.
ちなみに熱海プリンは本店で買おうとするとめちゃくちゃ並ぶので熱海港近くにある熱海ベイリゾート後楽園の中にある土産物屋さんコーナーに分店があるのでノータイムで買えるそちらがおすすめ めっちゃ綺麗な温泉施設とレストランが併設されてるから飽きない
Places named in this article
- Atami Pudding (main shop)熱海プリン 本店Near Atami Station / shopping streets
The thread's clearest winner — "had it before, same verdict, want it again" (2,069 likes) and "locals actually eat it too, it's genuinely that good." Expect a serious queue at the main shop (see the branch trick in the FAQ).
- Isoage Maruten (Atami)磯揚げまる天 熱海店Atami shopping streets
The fried-fishcake stand multiple commenters vouch for — the octopus stick is the star, with the cheese stick and jaga-butter as fan picks. A chain, so you can retry it elsewhere in Japan.
- Ichigo BonBon ATAMI HOUSEいちごBonBon ATAMI HOUSE（旧ボンボンベリー）Atami shopping streets
The strawberry-sweets shop from the thread — renamed from bonbonBERRY (as of writing). The soft-serve verdict depends on the season — "the strawberries were properly sweet when I went" — and a fan tips the mixed soft-serve with strawberries packed underneath instead of the all-red cone.
- Genraku (Atami)饅頭総本山 源楽 熱海店Heiwa-dori shopping street
The "drinkable warabi-mochi" one commenter would "recommend to the entire world" (370 likes) — as of writing, the shop selling it on the arcade is Genraku, the manju specialist on Heiwa-dori.
Named in the source comments — hours, prices, and openings change, so check each map listing before you go.
FAQ
- Is Atami street food worth it?
- Selectively, per this thread. The photogenic seafood items lost — the negitoro tuna cone (5,427-like takedown) and the abalone skewers (three separate "overrated" verdicts) — while the cheap classics won: Atami Pudding, Maruten's fishcake sticks, and a 150-yen fresh-baked onsen manju one commenter crowns "the best value on the street."
- What should I skip in Atami?
- The thread's two clear skips: the negitoro soft-serve cone — once the tuna topping is gone you're left eating plain sushi rice out of a cone, "hell" per the top comment — and the abalone skewers, which even commenters who wanted to like them call small, flavorless and overhyped by other influencers.
- Is Atami Pudding worth the queue?
- The thread says the pudding itself is worth it — "locals eat it too" — but you may not need the queue: one commenter's trick (181 likes) is the official branch "Nagisa no Atami Purin" inside the IZU-ICHI market at Atami Bay Resort Korakuen near the port, which they say you can walk right up to (as of the comments — check before relying on it).
- Is Atami a good day trip from Tokyo?
- It's one of the easiest — under an hour by Shinkansen from Tokyo Station — and this thread shows the town's revival is real: one commenter recalls the arcade as "a shuttered ghost street" years ago that has visibly bounced back. Go for the onsen and the retro arcade; eat by the thread's rules above.
Is Toyosu's Senkyaku Banrai a Ripoff? A Staffer Answers Honestly — and Locals Name the One Stall Worth It
“Surprisingly, it's not all “RAAAH! Inbound prices on everything!” in there. That lean tuna skewer looks good.”
Read this roundupThis is one of 1 local roundups for Atami. See them all →
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