Is Sushiro Still Worth It? Japanese Diners Say the Pieces Shrank, the Prices Rose, and They Moved to Hama-Sushi

What Japanese people said — picked from the top 200 of 1,814 comments

• The pieces are smaller than they used to be, aren't they.

  前より、小さくなったよね、

  — @yamato0005751 likes

• The taste has dropped off compared to before. Hama-Sushi, on the other hand, has got better.

  昔より味が落ちたんだよな… 逆に、はま寿司の方が旨くなってる

  — @testmovie9267546 likes

• First and foremost, the fish and the rice both got smaller and they still put the price up, which I just can't take any more. The effort to make you eat more plates isn't going into flavour or quality, it's purely physical, and that is mean-spirited.

  まず何よりも、ネタもシャリも小さくなって値上げしてるのがもう無理。数を食わせようとする努力が、味や品質じゃなくて物理的にって所が意地が汚過ぎる。

  — @小平小鉄238 likes

• It used to be cheap, but the prices keep climbing and I can't really go any more. These days I go to a different conveyor-belt place.

  以前は値段も安かったのに最近はどんどん値段が上がってなかなか行けなくなった。今は他の回転寿司屋に行く様になった

  — @king-k8849210 likes

• The old Sushiro had yellowtail that was fresh, with a snap to it. Lately it's limp, so I don't go any more.

  昔のスシローは、ハマチが新鮮でコリコリしてた 最近は、フニャってるからもう行かない

  — @ハマグチコウイチ-q3o129 likes

• The drop in quality is real. And they used to send each piece down the belt as soon as it was made, but now for some reason they wait until several are ready, so it turns up less fresh. It drives me mad. This isn't conveyor-belt sushi any more, it's just a sushi place where you order.

  質が落ちたのガチ。 あとこれまで出来たものすぐ流してくれたのに何故か何個か出来てから流すせいで鮮度が落ちてゴミ。マジキレそう。 回転寿司じゃなくて注文するただの寿司屋になっとる。

  — @シャルル-k1h53 likes

• Waiting for it to come round is too much of a drag, and every so often some dodgy customer takes it. That stress.

  回ってくるのがダル過ぎるのと、たまにヤバい客に奪われるストレス。

  — @Saju091814 likes

• I don't trust a company that won't take a firm line with the idiots posting stunts online.

  バカッターに毅然と対応しない会社は信用しない。

  — @Fall_Snow862 likes

• Having the soy sauce bottle licked was rotten luck, but in the end they gave the idiot no punishment at all, and that let me down. That alone is why I stopped going.

  醤油ペロペロされたのは仕方ないけど、結局アホに何も制裁しなかったのはガッカリしたわ 少なくともオレはそれで行かなくなった

  — @しんしん-u1p232 likes

• The biggest own goal was withdrawing the lawsuit against the boy who licked the bottle and settling. Because of that it turned into "so they forgive you in the end", and the same crimes are still going on.

  一番やらかしたのはペロペロ少年への訴訟を取り下げて和解した事だな コレのせいで「結局許してくれるんだ🤩」となり犯罪行為が今も繰り返されている

  — @ka-ff1kz157 likes

• I ordered sea urchin at Hama-Sushi and it smelled like a ditch, bad enough to make me feel sick. The pieces are small too. Quality has dropped everywhere lately.

  はま寿司でウニ頼んだらドブ臭くて吐きたいくらい不味かった。ネタも小さいし最近どこも品質が落ちてる。

  — @axela_20s79 likes

• Sushiro, Hama-Sushi and Kura are all much of a muchness to me, none of them stands out. I pick where to go each time based on which limited-time items look good.

  スシローもはま寿司もくら寿司もどこも一緒で特にここというのはない。 期間限定品が魅力的なものでその都度行く店を判断する感じ

  — @髙橋遥ty115 likes

• I'm not that keen on Hama-Sushi, Kura or Kappa, so Sushiro is the one that tastes good to me and I go even if it costs a bit more. When I want to splash out, Choshimaru.

  はま寿司、くら寿司、かっぱ寿司はあまり好きじゃなくて、やっぱり美味しく感じるのはスシローだから多少他より高くても行っちゃう🙌 贅沢したい時は銚子丸🙌

  — @秒で風呂から出る系女子18 likes

• I work at Sushiro and we are unbelievably busy lol

  スシローて働いてるんですけどめちゃくちゃ忙しいです笑

  — @aburuChannel0819191 likes

• I live out in the countryside, and around here it's hugely popular with kids, from primary school age all the way up to university students.

  田舎に住んでるけど私の住んでいる地域では小学生から大学生まで子供に大人気なんだけど😅

  — @ナオカク41 likes

• Honestly, part of it is simply that Hama-Sushi got better. It's less "I don't want to go to Sushiro" and more "I want to go to Hama-Sushi".

  てか、普通にはま寿司が美味しくなったのもある。スシロー行きたくないっていうよりはま寿司行きたいって感覚かな。

  — @akitsunakomori4568717 likes

• Hama is cheaper, isn't it.

  はまのほうがやすいんだよね

  — @ぺけぺけぽこぽこ246 likes

• Lately I only go to Hama-Sushi. I still want to eat tuna at 100 yen.

  最近はま寿司にしか行ってない。やっぱりまぐろを100円で食べたい。

  — @CCB-ji8yx178 likes

• Uobei is the tastiest and the best value.

  魚べいが1番うまいしコスパいい

  — @tinder454520 likes

• SaveSushiro↗スシロー

  Still the biggest chain and still busy: an employee says the store is slammed (191 likes) and a diner who went the week before says it was packed (22 likes). Plates start at 120 yen in the suburbs and 150 yen in city-centre branches, and only ordered items travel the lane.

  Sources: bcnretail.com — checked 2026-08-22

• SaveHama-Sushi↗はま寿司

  The chain this thread moved to: cheaper (246 likes), a bigger menu (30 likes) and tuna people still call a 100 yen plate (178 likes). Not everyone agrees, one diner had sea urchin there that smelled off (79 likes). Base plates are 110 yen, tuna 132 yen since May 2026.

  Sources: nikkei.com — checked 2026-08-22

• SaveUobei↗魚べい

  The minority pick, from people who have one nearby: tastiest and best value (20 likes), bigger pieces, and packed at weekends so go early afternoon on a weekday (7 likes).

• SaveChoshimaru↗銚子丸

  Named as the step up from the 100 yen chains when a diner wants to treat themselves (18 likes).

Named in the source comments. Where a note gives a price, opening status or rule, we checked it against the linked source on the date shown — everything else is what the comments said. All of it can change; check the map listing before you go.

Is Sushiro still cheap?

Less than the guidebooks suggest. Sushiro's cheapest plate is priced by store type, 120 yen at suburban branches, 130 yen at semi-urban and 150 yen at city-centre ones, so the same plate costs more in central Tokyo or Osaka than in the suburbs. A revision on 22 July 2026 moved its select lean tuna from 120 to 150 yen. Hama-Sushi, the chain most of these diners moved to, still starts at 110 yen, with tuna at 132 yen since 26 May 2026.

Sources: akindo-sushiro.co.jp · bcnretail.com · nikkei.com — checked 2026-08-22

Does the sushi still go around on the belt at Sushiro?

Mostly no, and Japanese diners notice. Since February 2023 Sushiro only sends items you have ordered down the lane, and in November 2023 the group's president said the old free-flowing service would not come back. One commenter puts it bluntly: it isn't conveyor-belt sushi any more, it's just a sushi place where you order (53 likes). If you want the belt experience, order from the tablet and watch for your own plates.

Sources: nikkei.com · txbiz.tv-tokyo.co.jp — checked 2026-08-22

Why do some Japanese diners refuse to go to Sushiro?

Two incidents come up again and again. In June 2022 the Consumer Affairs Agency ordered Sushiro's operator to take action over bait advertising, running campaigns for sea urchin and crab dishes it could not actually serve. Then in January 2023 a customer filmed himself licking a soy sauce bottle; the company sued for about 67 million yen and withdrew the claim in August 2023 after a settlement. The single angriest comment of the lot is about that decision (862 likes).

Sources: jftc.go.jp · nikkei.com — checked 2026-08-22

Which conveyor-belt sushi chain do Japanese diners recommend instead?

Hama-Sushi, by a wide margin. The most-liked answer says it isn't dislike of Sushiro so much as wanting to go to Hama-Sushi (717 likes), and the reasons given are price (246 likes) and cheap tuna (178 likes). Uobei gets a smaller but firm vote as the best value of all (20 likes). A fair number of people say all the chains taste the same now and they pick whichever has the better limited-time menu that month (115 likes).