41,720 likesIs Shin-Okubo's Viral Queue Cafe Worth It? 41,720 Japanese Likes Say the Line Is the Product
The single most-liked comment (41,720) under an honest review of meya — the perpetually-queued cake-and-coffee shop in Tokyo's Shin-Okubo area — reads: "If he's tearing into it this hard, the price must have been so far off the value that inside he was even angrier." Locals who'd been agreed ("it really was terrible," 3,761 likes), then dissected the queue itself: only three groups seated at a time, which one 3,315-like comment calls exhausting and a 2,794-like one calls a way to manufacture the look of wild popularity. The ¥2,200 cream cake drew its own math — "that buys a small whole cake!" (3,550) — and the thread ends with where they'd actually spend that money: Tokyo's old-school fruit parlors.
















